Blogs
An Ultimate Guide to Hotel Reputation Management
The hospitality industry is highly vulnerable to the impact of reputation management. Today’s travelers are empowered with technology to make lodging decisions based on a hotel’s online reputation. So, it comes as no surprise that hotel online reputation management has been gaining popularity because more and more people are relying on hotel online reviews and… Read More »An Ultimate Guide to Hotel Reputation Management[...]
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Data Analytics for Hotels
What is Hotel Data Analytics? Hotel data analytics refers to qualitative and quantitative processes and techniques used to enhance productivity, marketing strategies, occupancy rates, and yield. The hotel data is first extracted and then categorized to identify and analyze behavioral data and patterns; the techniques used can vary depending on the business requirements. Hotel Business… Read More »Data Analytics for Hotels[...]
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OTA Optimization
Over the past two decades, the hotel industry has had quite a journey. New technologies and changing consumer behaviour has radically changed the way the hoteliers conduct business. Small independent hotels to large international chains are actively promoting their business on the internet in an attempt to get the attention of a massive number of… Read More »OTA Optimization[...]
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Booking Engine for Hotels
You may have the most engaging and appealing hotel website, but if you don’t have an embedded booking engine, your website won’t allow your guests to book their stay directly. This means you’ll lose your potential customers and you’ll depend more on OTAs for hotel bookings. Every hotelier wants to maximize their direct bookings and drive traffic… Read More »Booking Engine for Hotels[...]
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4 Questions You Need to Ask While Investing in a Hotel Revenue Management Software
New and emerging technologies are bringing about a paradigm shift across a myriad of industries. The players that adapt and evolve with time are able to add value to the end-user experience and those who fail, are left behind. In the case of hotels, artificial intelligence is transforming overall hotel operations right from enhancing hotel… Read More »4 Questions You Need to Ask While Investing in a Hotel Revenue Management Software[...]
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