Hotel automation uses technology to automate tasks in operating and marketing the hotel while providing the guest with a superior experience. Automated tasks can range from reaching out to customers, deciding room prices, taking reservations, checking in a customer, interacting with a customer, providing bills, checking out a customer, in-house services, and post checkout experience.

What is hotel rate parity? Hotel parity rate is an unwritten understanding between all online channels that all hotels will sell their rooms at one common rate across all publicly available online channels. This will ensure there is no preference given to any specific channel or OTA towards reducing rates, thus maintaining standardization and uniformity […]

Experts predict a big boom in travel post COVID-19 since people will try and make up for all the lost time and trips that had to be forgotten during the global pandemic. Business travel is also predicted to pick up a great deal. As a result, the highly competitive hospitality industry will only become more […]