A good hotel booking engine will drive online bookings while seamlessly integrating with your existing hotel technology enabling you to manage your hotel booking effectively across all your distribution networks. The booking engine integrates with your hotel revenue management software to automatically update guest records and also with your channel manager for effective room distribution.
You make your hotel instantly bookable on your hotel website. According to research, customers check their options on the OTAs and also check the hotel website before making a booking decision. With a booking engine plugged into your hotel website, you give these customers an option to book with you right away, thereby increasing your chances of conversion.
You increase your bookings. When a booking engine is embedded into your hotel website, it is not limited to the working hours of your staff. It works all the time, 24/7. This gives the customers the flexibility to book a room with you anytime they want.
You decrease the workload of your staff. With a hotel booking engine in place, your staff won’t be tied down to phones waiting for the guests to call for bookings. It also reduces email inquiries, freeing your staff’s time to concentrate more on customer service.
You can accept online credit/debit card payments. An online booking system allows your potential guests to pay directly with a credit/debit card. The system then automatically processes the booking details, thus saving your time and the hassle.
You reduce no-shows. Since the customers make a financial commitment by paying online for the booking, they are more likely to show up. This reduces the number of no-shows significantly. Even if the customer decides to cancel the booking, the cancellation will immediately reflect in the system, and the spot will show as available for someone else to book it.
You are less dependent on OTAs. Although OTAs give your hotel the exposure and drive sales, it is not a wise decision to have all your bookings done through a third party, mainly because it can restrict your revenue potential. If you have a booking engine plugged into your hotel website, you can take charge of your earnings through direct bookings. Direct bookings save you the commission you would otherwise pay the Online Travel Agents. These savings enhance your bottom line.
The best booking engine will have the following features to enable you to make your hotel website the most powerful sales channel.
How can Aiosell help?
Aiosell’s hotel revenue management software offers the booking engine as one of the optional add-ons to make the whole process of getting direct bookings absolutely automated and painless. By integrating the booking engine with the software, you can run your property business smoothly, boost bookings, increase hotel revenue, and save time.
Booking button is an online system that allows you to add a booking engine to your property or hotel website and also to your social media channels so that you can receive direct bookings.
There are many hotel booking engine providers on the internet who can help you with bookings through your B2C engine. Most of the hotels are connected through GDS (Global Distribution System), connecting your hotel database with OTAs (Online Travel Agencies).
Simply put, a hotel booking engine is a page where your customers can book a room, whereas a hotel reservation system is a system for you to manage your customers’ bookings.