The hotel industry completely revolves around guests and guest experience. Delivering a great guest experience not only increases customer satisfaction, but it also drives rate, improves rankings, fills rooms,and keeps your hotel ahead of the competition.

Yield management is a pricing strategy commonly used in the hospitality industry to generate maximum revenue from a perishable inventory, such as hotel rooms or airline seats.

Hotel revenue management is the practice of selling the hotel room at the right price, to the right customer, at the right time, through the right channel to maximize profitability for the hotel.

Your hotel revenue management system needs to focus on market segmentation so that you can target and market to a variety of consumer groups with an offer that matches their needs and budget level.

The post-pandemic world is going to be different. How we do business, how we sell our products and services, and how we conduct our marketing efforts – all of this is going to change forever. But are our marketing strategies good enough to see us through stronger on the other side?