Blogs

September 26, 2020

Yield Management in Hotel Industry

What is Yield Management? Yield management is a pricing strategy commonly used in the hospitality industry to generate maximum revenue from a perishable inventory, such as hotel rooms or airline seats. In simple terms, yield management is a strategy based on the concept of selling a product or a service to the right customer at… Read More »Yield Management in Hotel Industry[...]

August 28, 2020

Hotel Revenue Management

What is hotel revenue management? Hotel revenue management is the practice of selling the hotel room at the right price, to the right customer, at the right time, through the right channel to maximize profitability for the hotel. In today’s world, most hotel customers book hotel rooms through online channels such as Booking.com, Expedia, Hotels.com,… Read More »Hotel Revenue Management[...]

August 26, 2020

Why Should Hotels Focus on Market Segmentation?

Hotel market segmentation is a method of segregating potential guests into various groups based on a set of shared characteristics. Your hotel revenue management system needs to focus on market segmentation so that you can target and market to a variety of consumer groups with an offer that matches their needs and budget level.Simply put,… Read More »Why Should Hotels Focus on Market Segmentation?[...]

July 24, 2020

7 Marketing Ideas to Grow Your Hotel Business In the Post-Pandemic World

The post-pandemic world is going to be different. How we do business, how we sell our products and services, and how we conduct our marketing efforts – all of this is going to change forever. But are our marketing strategies good enough to see us through stronger on the other side?In this post, we’ll recommend… Read More »7 Marketing Ideas to Grow Your Hotel Business In the Post-Pandemic World[...]