Blogs
Why Should Hotels Focus on Market Segmentation?
Hotel market segmentation is a method of segregating potential guests into various groups based on a set of shared characteristics. Your hotel revenue management system needs to focus on market segmentation so that you can target and market to a variety of consumer groups with an offer that matches their needs and budget level.Simply put,… Read More »Why Should Hotels Focus on Market Segmentation?[...]
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7 Marketing Ideas to Grow Your Hotel Business In the Post-Pandemic World
The post-pandemic world is going to be different. How we do business, how we sell our products and services, and how we conduct our marketing efforts – all of this is going to change forever. But are our marketing strategies good enough to see us through stronger on the other side?In this post, we’ll recommend… Read More »7 Marketing Ideas to Grow Your Hotel Business In the Post-Pandemic World[...]
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How to Choose the Right Hotel Management Software for Your Business
For hotels, finding the perfect automated hotel revenue management software is vital to provide clients a stellar guest experience.[...]
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An Ultimate Guide to Hotel Reputation Management
The hospitality industry is highly vulnerable to the impact of reputation management. Today’s travelers are empowered with technology to make lodging decisions based on a hotel’s online reputation. So, it comes as no surprise that hotel online reputation management has been gaining popularity because more and more people are relying on hotel online reviews and… Read More »An Ultimate Guide to Hotel Reputation Management[...]
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Data Analytics for Hotels
What is Hotel Data Analytics? Hotel data analytics refers to qualitative and quantitative processes and techniques used to enhance productivity, marketing strategies, occupancy rates, and yield. The hotel data is first extracted and then categorized to identify and analyze behavioral data and patterns; the techniques used can vary depending on the business requirements. Hotel Business… Read More »Data Analytics for Hotels[...]
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