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Online travel agencies (OTAs) have gained an increasingly important role in the hotel industry. Simply put, OTAs are websites where you can list your hotel business to make your property more visible to a broader audience and take bookings from them.

Every hotelier wants to maximize their direct bookings and drive traffic from OTAs to the hotel website. For that to happen, you must invest in an online booking engine.

Investing in the right hotel revenue management software is crucial for the growth of your hotel business. Here are 4 questions you need to ask when you invest in hotel revenue management software.

The industry has observed a major shift from basic inventory management to a strategic marketing approach. And, the hospitality experts who learned to evolve with the shift became the big players. However, a huge part of the industry now relies on modern-day hotel management methods.

If you want to attract the right customer on the right day and at the right price, consider optimizing your revenue management strategies with these 7 tips