Blog

Your hotel revenue management system needs to focus on market segmentation so that you can target and market to a variety of consumer groups with an offer that matches their needs and budget level.

The post-pandemic world is going to be different. How we do business, how we sell our products and services, and how we conduct our marketing efforts – all of this is going to change forever. But are our marketing strategies good enough to see us through stronger on the other side?

For hotels, finding the perfect automated hotel revenue management software is vital to provide clients a stellar guest experience.

The hospitality industry is highly vulnerable to the impact of reputation management. Today’s travelers are empowered with technology to make lodging decisions based on a hotel’s online reputation. So, it comes as no surprise that hotel online reputation management has been gaining popularity because more and more people are relying on hotel online reviews and […]

Hotel data analytics refers to qualitative and quantitative processes and techniques used to enhance productivity, marketing strategies, occupancy rates, and yield. The hotel data is first extracted and then categorized to identify and analyze behavioral data and patterns; the techniques used can vary depending on the business requirements.