Sun-n-Sand Hotel, Mumbai improves ADR using Aiosell

“Aiosell helped us increase our ARR by 20% and we now use Aiosell recommended dynamic rates as our BAR rates across all our booking channels”– Arunabh Sinha, VP Sun-n-Sand Group.


Sun-n-Sand, Mumbai is India’s first 5-star beachfront hotel which was commissioned in 1962. Located right on the Juhu Beach, it is a short 20-minutes’ drive from the airport making it a convenient location for both business and leisure travelers. The hotel has been a popular backdrop in several Indian movies and many Bollywood stars are their frequent patrons. The group also owns another 5-star property at the Holy town of Shirdi, Maharashtra.

The Problem

Due to its brand legacy, the hotel never struggled with utilization and has occupancy of more than 75% all year round. However, the biggest challenge they faced was not knowing how to increase their ADRs and when to increase or decrease their rates in a systematic manner. 

The Solution

The hotel started using Aiosell in mid-2019. Aiosell’s automated dynamic pricing ensured that the rates were not only benchmarked against their key competition hotels, but were also changing constantly with changing market demands and patterns. AI based pricing algorithm, that took hotel’s lead time, seasonality, day of the week, time of the booking and several such dynamic factors ensured that rates were updated 30-40 times/day automatically, thereby ensuring yield optimization. Moreover, the hotel management & operations team was free from their day to day tasks of managing the channel management system, and could focus all their energies on strategic expansion and guest experience.
The hotel uses IDS as their property management system and Staah as their channel manager. Since Aiosell has 2-way integration with both these systems – room availability, rates and bookings are pushed real-time between PMS, Aiosell, Channel Manager and OTAs, making it a seamless experience for the hotel.

The Results

The hotel was surprised to see their ARR increase by > 20% in less than 3 months.The owners were so happy that they implemented Aiosell system in both the Shirdi properties – Sun-n-Sand, Shirdi and Sun-n-Sand Suites.

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