Things To Consider When Choosing A Hotel Channel Management Solution

Channel management is the act of planning and executing strategies to increase channel sales. Its goal is to maximize revenue through strategic alignment of marketing, sales, channels, and operations. The channel management strategy aims at driving sales inbound and outbound channels by creating a holistic marketing plan that maximizes marketing ROI while minimizing costs.


What Is Channel Management?

A channel management solution is a digital marketing tool designed to help hotels optimize their online presence and build customer loyalty. It can include features such as online room service, online check-in, and an online reservation system.

This solution can help track customer journeys from start to finish and provide feedback on how customers interact with a hotel's digital presence. A channel management solution can also help manage guests' social media accounts and optimize your website for SEO. This tool can provide real-time insights into your hotel's performance, making it easy for you to make informed decisions quickly. Finally, a channel management solution can help enhance the guest experience by personalizing content and responses to customer inquiries. This way, you can consistently provide excellent customer service and create lasting buzz about your brand.

Why Is Channel Management Important?

  • It's vital for hotels to utilize channel management tools to optimize marketing efforts and achieve better results. This is because channel management helps you understand how your hotel channels are performing, identify any issues early on, and analyze customer behaviour and engagement in detail. It also provides you with detailed reports on customer behaviour and engagement so that you can measure the performance of your marketing campaigns across all channels.
  • It enables you to manage multiple channels from a single, centralized location, which makes it easy for you to respond quickly to changes in the market environment. Thus, channel management helps you measure the return on investment of your marketing efforts as well as track customer behaviour and engagement over time.
  • Additionally, it helps hotels optimize their marketing strategies across different channels, which is essential for businesses looking to grow online.

Common Channel Management Strategies

With so many channel management strategies to choose from, it’s vital to consider the features offered by a solution and the benefits it offers. It's important to consider the solution's ability to integrate with other systems and applications, its ease of use, and the customer support that is provided. In addition to this, you must look at the warranty and pricing offered by the chosen channel management software. The more features and benefits channel management software has, the better it will be as a business tool.

Channel Architecture Development

Channel architecture is a vital component of any business that involves multiple channels. Channel architecture is a high-level overview of the various channels that play a role in your business and their characteristics. In developing channel architecture, you should identify the channels that are important to your business and develop an overview of their characteristics. This will help you better manage them and prioritize their activities. By creating profiles for each channel, you can quickly determine the priority of work between them. This allows you to focus on the channels that require more attention or have the greatest potential for growth.

Channel Strategy

When choosing a hotel channel management solution, it's important to consider the channel's goals. Some common channel management strategies include managing reservations, managing guests, and tracking revenue. Other options may include customer relationship management (CRM) and data analytics.

It is vital to choose a strategy that meets the channel's specific needs and aligns with the business's long-term goals. Whether you're looking for an app or software solution or a full channel management solution, there are plenty of options available to help your business thrive in the hospitality industry.

Sales Management

Sales management is one of the most important aspects of hotel channel management. It helps ensure that the right products and services are being delivered to the right customers. Sales management involves tracking sales transactions, from initial contact through to closure.

One of the key tasks of sales management is setting sales quotas. This ensures that a target number of sales transactions are achieved each month. Other tasks include planning and tracking the progress of each sales transaction, from initial contact to closure. The sales manager should score lead scores for each customer based on factors such as tenure, activity, and potential financial impact. This helps sales managers prioritize their efforts and identify which customers are likely to generate the highest profits or require the most support.

Channel Conflict

When selecting a hotel channel management solution, it's crucial to consider how the solution will address channel conflict. Channel conflict can occur when different departments or teams are trying to access the same content or data. For example, a sales team may be interested in viewing product pricing and availability, while a marketing team is also interested in viewing this data.

A channel management solution should be able to manage channels and content securely and provide reporting and analytics so that you can track the performance of your channels.

Picking a suitable channel management solution requires thorough research and thoughtful consideration, but it can help ensure success in your marketing efforts.

Relationship Management

A hotel channel management solution should include features that help you manage your relationships with guests and employees. It should include tools to track and analyze performance data. This can help hotels with decision-making, such as determining the best rates for rooms or marketing strategies for different groups of guests.

In addition to tracking reservations, revenue, and room rates, a channel management solution should also have relationship management features to help you keep track of customer feedback and grievances. These features can be invaluable for hotels that rely on their customers for business success. By managing their relationships well, hotels can ensure that they are consistently delivering value to both their customers and shareholders.

Brand Experience

It’s important to consider the brand experience of a hotel channel management solution when making a decision. Some solutions offer integrations with various marketing channels, such as email marketing, social media, and lead generation. Other solutions provide tools to manage guest interactions, such as check-in and check-out processes. It’s crucial to consider the pricing and features of a solution before making a decision.


When choosing a hotel channel manager solution, it's important to consider the price and features of the platform. Some systems are free to use, while others require a subscription fee. Other factors to consider when choosing a hotel channel management solution include the availability of support and updates and the range of billing and reporting options offered by the platform. It's important to choose a system that best fits your needs and requirements and that offers features to suit your business needs.

Sales and Operations Planning

Sales and Operations Planning helps hotels track individual sales performance, budget, and expenses. It also helps identify potential problems and make necessary changes to ensure optimal performance. Operations planning can help hotels keep track of staffing levels, equipment utilization, and other key metrics.

Channels often rely on channel management solutions to automate many of the tasks involved in sales and operations planning. These solutions can save time and help streamline the sales and operations process. They can also help hotels stay organized and make critical decisions about their business strategies with ease. Overall, Sales and Operations Planning is an essential component of any successful channel strategy for hotels.

Revenue Management

Revenue management is the process of planning and forecasting revenue in order to meet or exceed business goals. With revenue management, hotels track customer interactions and measure customer retention and customer churn over time. By tracking customer interactions, channel management solutions can help hotels optimize marketing strategies and identify areas for growth.

For example, channel management solutions can help hotels target their marketing efforts more accurately by enabling them to track which channels are generating the most customers. Additionally, these solutions can help hotels measure customer satisfaction and performance over time. In addition to helping hotels meet sales goals, revenue management solutions can also help save costs by reducing marketing waste.


Distribution is one of the most important aspects of hotel channel management. It ensures that guests receive the appropriate content at the right time, which can improve their experience. There are a variety of distribution channels that hotels can use, including email, social media, and digital channels. Each channel has its own strengths and weaknesses. For example, social media can be a cost-effective way to reach your target audience, but it can also be challenging because you must engage with them constantly over a long period of time. It is important to choose the right channel for your hotel and tailor it to your specific needs.


While channel management might not seem to be all that tough, there’s no doubt that it can take a lot of time and effort to get right. However, the effort is worthwhile. With channel management strategies such as these in mind, you’re well on your way to success!

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