What is a hotel reservation system?
A hotel reservation system is a software application that allows customers to make secure online reservations. The hotel reservation system can sync with your social media channels and your website, allowing guests the convenience to book rooms via social media.
Through the hotel reservation system, guests can choose the type of room they want and the duration of their stay, get add-ons and securely pay through the online platform.
In this blog, we’ll take a closer look at the hotel reservation system, how it works and why hotels need to invest in a hotel reservation system. So let’s get started.
Why do hotels need a reservation system?
A hotel reservation system has become a necessity as an increasing number of travellers rely on online reservations to book their stays. If your hotel is without this feature, you are bound to lose a significant amount of business. There are several other reasons why you should invest in a hotel reservation system, including:
This is a digital age, and you’ll be left behind if your hotel business is not online. If you do not invest in a hotel reservation system to manage your bookings, you might have to forfeit some of your profits to intermediaries.
By offering your guests the ability to book online, you are getting an edge over your competition that are not yet invested in a hotel reservation system.
Improved Hotel Efficiency
A hotel reservation system updates your room availability immediately, in real-time. This updates your own hotel system and also all of your channels. This saves time spent on manually updating the system while also reducing the risk of overbooking.
- Less Human Error
When you have a hotel reservation system, you give control to your guests to make their own reservations. This means that there’ll be no mistakes in the guest details and contact information. Moreover, the hotel reservation system syncs with your channel manager to reduce the likelihood of overbooking. When the human errors are reduced, you provide better services, freeing up your staff’s time that would have been otherwise utilized in rectifying the mistakes.
Easier Data Collection
Customer data is crucial for marketing your hotel business. A hotel reservation system collects customer data in one place, making it easier for you to understand guest demographics and preferences. This information can be used to tailor your marketing strategies, improve customer experience and boost retention rates.
- Easy Reward Management
Hotel loyalty programs are important to retain guests and keep the occupancy levels up even during the off-season. With the help of a hotel booking system, it is simpler to manage a reward system. The booking system helps you to keep track of your customers’ stays and reward them accordingly. Moreover, the guests can also keep track of their rewards, thus reducing the maintenance burden of the staff.
- 24/7 Booking
The hotel reservation system is an online system, offering customers the convenience of booking their stay anytime and from any device of their choice. This is an extremely beneficial feature that can clock in maximum bookings.
- High Profit Margin
A hotel reservation system offers customers the ability to directly book with you through your website or your social channels. This boosts the percentage of direct bookings, reducing the commission you pay to OTAs, thus increasing your profit margins.
With the help of a hotel reservation system, you can enter new markets. When you reach out to a wider audience, you increase your chances of capturing more guests, which means more hotel revenue.
Aiosell’s Hotel PMS and Reservation Management – The Connection
Aiosell’s hotel PMS
offers a set of solutions that can help you manage your day-to-day hotel operations, including hotel reservation management. It provides a safe and secure experience where guests can book their stay at just a click of a button. The hotel reservation system is also a centralized hub, where customer data is stored and retrieved on demand to create tailored marketing strategies.
A hotel reservation system software ensures smooth hotel operations and allows you to keep occupancy up with little human intervention. This frees up time, which your staff can dedicate to improving the overall guest experience.