So, what exactly is revenue management? Revenue management for hotel is optimizing the revenue in any given conditions. In a nutshell, it's the act of selling the right room to the right visitor at the right time at the right price. A revenue management system can do this automatically based on your revenue management strategies. However, before you can start formulating revenue management strategies, you'll need to understand the fundamental concepts that make revenue management function.
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These foundations apply to every business that uses revenue management through a revenue management for hotel, including hotels, restaurants, music venues, airlines, and more. Understanding these fundamentals can help you make more smart revenue management decisions depending on their strategic revenue management.
Capacity will always be a role in any revenue management system approach, whether you're thinking about a hotel, a restaurant, or a stadium. A set number of units available to sell within a certain time period is referred to as capacity.
The number of rooms available to reserve at a hotel on any particular night is known as capacity and is an important measure for hotel revenue management solutions. If a meeting room can be divided into smaller rooms or the layout of tables and chairs can be changed, the meeting space may have more flexible capacity limits.
There are two types of operating expenses: fixed and variable costs that help in handling revenue management for hotels.
Apart from fixed and variable costs, a revenue management software also considers a third constraint - the perishable nature of your inventory.
Perishable inventory refers to inventory that is only sellable until it reaches its "expiration date," beyond which it has no value. In the hotel sector and with regard to revenue management strategies, this means that a reservation for September 1st night has only value until September 1st; after September 2nd, you won't be able to sell the room night.
Although it may be tempting to assume that you want to sell every room night before check-in, this does not imply that you want to take reservations at any price. Your price must cover at least variable costs and hotel revenue management software understands this.
A smart hotel revenue management software balances the number of rooms sold per night (occupancy rate) with the price. This equilibrium is determined by the hotel's overall priorities: is occupancy or profitability more important? This is a crucial consideration as a revenue management company expecting an increased demand in near future will want to keep some rooms vacant.
To conclude, four of the chief factors for building a strategy for a revenue management system are fixed costs, variable costs, perishable inventory and expected future demand. An RMS software optimises the revenue under the opposing pull of these factors. However, not all revenue management software is the same and you must go for the best - that's where Aiosell.
Aiosell helps you in revenue management strategies so that you can handle the management in the best manner through our RMS software. Our state-of-the-art hotel revenue management software has already helped our businesses optimise their revenue. So, choose us as your revenue management company to increase the revenue of your business.