Benefits from Aiosell Automated Dynamic Pricing

Summit Hotels

Overview

Summit Hotels & Resorts is a chain of 28 hotels located in scenic hill stations spread across North East India, Kerala, Himachal Pradesh and Bhutan. The chain excels in providing warm Himalayan hospitality at high altitudes as most of their hotels & resorts are located in mountains!

The Problem

The entire group of 28 hotels was manually operated by a small centralized revenue management team in Gurgaon. This team was using excel sheets to mark peak, shoulder and lean season for each hotel and for creating BAR rates based on slabs and seasons. This was extremely complicated and time-consuming for a small team across so many different variables & hotels and there were only able to change rates a few times a day. Due to these limitations, they would often undersell their rooms during high demand and leave empty rooms during low demand because of the inability to keep up with changing market and competition trends. The group was contemplating increasing the size of their Revenue Management team to increase efficiency, results and manage the increasing workload of Revenue Management across the chain.

The Solution


The Group CEO, SumitMitrukawas impressed with Aiosell’s dynamic pricing reporting modules and decided to pilot it for one of this hotels for 2 months. After he was convinced about the power of dynamic pricing & automated revenue management, he decided to roll out the system to the entire chain as he believed that a system like this could optimize his revenues and profits in the long run.

Aiosell used several internal & external factors to calculate rates such as lead time, day of the week, time of the day, seasonality, occupancy levels and competition. It changed rates automatically 20-30 times in a day across all channels, leading to maximum results with minimum efforts. Aiosell also reduced the need for creating various promotions at OTAs as the dynamic prices were already taking into account advance purchase patterns and last-minute price adjustments.

Aiosell’s Analytics and Reporting tools allowed the group to monitor key performance parameters like Business Pickup, Reviews & Reputation, and Price Elasticity on a daily basis and ensured that they achieved maximum results.

The group was using Ezee Absolute PMS, which has a seamless 2-way connectivity with Aiosell, making the entire process smooth and seamless..

List of Summit Hotels

Bhimtal
Stay Native Malusara

Darjeeling
Summit Grace Hotel, Darjeeling
Summit Hermon Hotel & Spa, Darjeeling
Summit Swiss Heritage Hotel & Spa, Darjeeling
Mount Himalayan Resort, Darjeeling

Gangtok
Summit Namnang Courtyard & Spa, Gangtok
Summit Denzong Hotel & Spa, Gangtok
Summit Golden Crescent Resort & Spa, Gangtok
Summit Norling Resort & Spa, Gangtok
Mount Himalayan Hotel & Spa, Gangtok

Kalimpong
Summit Barsana Resort & Spa, Kalimpong
Summit Lillium Hotel & Spa, Kalimpong

Kaziranga
Summit Green Village Resort & Spa, Kaziranga

Lachung (North Sikkim)
Summit Alpine Resort, Lachung
Summit KhangriKarpo Retreat & Spa, Lachung

Lachen (North Sikkim)
Summit PanghenMetok Hotel, Lachen

Manali
Summit Chandertal Regency Hotel & Spa, Manali

Mashobra (Shimla)
Summit Thistle Villas Luxury Spa Resort, Mashobra

Namchi
Summit Sobralia Casino Resort & Spa, Namchi

Pelling
Summit Newa Regency & Spa, Pelling

Ranikhet
Summit Stonewood Hotel, Ranikhet

Rishikesh
Summit By The Ganges Beach Resort & Spa, Rishikesh

Shimla
Summit Le Royale Hotel, Shimla

Siliguri
Mount Embassy Hotel, Siliguri
Mount Swift Hotel, Siliguri

Thekkady
Summit Hampton Hotel, Thekkady

Bhutan
Himalayan TashiPhuntshok Hotel & Spa, Paro
Himalayan Dragon’s Nest Hotel, Punakha

The Results

The group now uses Aiosell across its hotel’s portfolio as they are able to optimize their pricing and revenues which was evident in the first few months of working with Aiosell.

Summit Hotels Results
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