Increasing occupancy and sales is not easy, especially with growing competition and saturation that has been brought about in the hotel industry by OTA distribution. However, the same online travel agents that are making it hard for hotel owners to drive more bookings also make for a great marketing platform that comes with a much wider audience. Optimizing OTA strategy is no longer an option but an absolute necessity for every hotel that wants to increase visibility and sales whether it is big or small, newly established or existing for a long time.

If you want to survive and succeed in the highly saturated hospitality industry, here are 4 effective tips to get your OTA marketing efforts off the ground and on the right track:

1. Revise Your OTA Distribution Strategies

Provide up-to-date information to OTAs to ensure your guests get all the information they are looking for. Hotel revenue management software with a well-integrated meta-search manager can help you save a lot of time and effort here by automating your room rates and availability in real-time across all integrated online travel agencies. It would also be great if your chosen hotel revenue management software incorporates a one-click ready booking engine so you can maximize your direct bookings and save big on the commissions to be paid for OTA bookings.

2. Have an Effective Review Management System in Place

Your potential guests would really value first-hand information so help them make an informed choice by giving them all the information they need along with your property’s location, pictures, and amenities. Also, encourage your hotel guests to leave reviews on social media and OTAs and be sure to respond to bad reviews immediately. While the positive reviews will work to assure your potential guests of a great stay at your hotel, responding to the negative ones will convey that you are a customer-centric brand that is proactive when it comes to service recovery and customer satisfaction.

3. Automate Pricing Adjustments Using Artificial Intelligence

Both room availability and rates fluctuate with seasonal demands and changing consumer preferences. Managing consistent room rates across online channels is difficult without hotel management software. Hotel revenue management software integrates a channel manager that connects with more than 100 platforms across the web to post your room rates in real-time and also retrieves OTA bookings.It also incorporates a cloud-based property management system (PMS) that works in tandem with the channel manager and the pricing system to change and update room details uniformly across OTAs in real-time. This is the most efficient and effective way to keep your OTA marketing strategy updated for increased occupancy and sales.

4. Make Sure Your Website and Booking Engine is Mobile Responsive

The affordability of smartphones and instant access to the Internet has revolutionized the way people browse and book hotels. If your website and booking engine are optimized for mobile devices, you can turn your OTA bookings into direct bookings, giving your hotel sales a big boost.

Aiosell is a fully-automated hotel revenue management solution that combines 24X7 dynamic pricing along with a complete suite of hospitality technology to give a guaranteed increase in direct bookings and reduces your OTA distribution costs.

Hotel owners who want to optimize their property’s presence across all OTAs and derive maximum value from all channels can enjoy the following benefits with Aiosell:

1. Keeps a Constant Eye on Your Competitors

The affordability of smartphones and instant access to the Internet has revolutionized the way people browse and book hotels. If your website and booking engine are optimized for mobile devices, you can turn your OTA bookings into direct bookings, giving your hotel sales a big boost.

2. Enhances Visibility Across all Online Channels

Employs a meta-search manager to make sure your direct channel is visible across OTAs and room rates are changed uniformly on all the platforms in real-time

3. Drives Direct Bookings and Saves OTA Commissions

Aiosell uses artificial intelligence to set the best OTA price for each room based on season, demand, and competition.

4. Makes Reputation Management Easy

Continually monitors and tracks all your reviews and ratings on all online channels so you can measure your property’s performance, proactively respond to negative reviews and harness the power of positive testimonials to increase your occupancy.

5. Ensures a Quick and Easy Booking Experience

A one-click booking engine that is integrated with a 24X7 dynamic pricing system maximizes your direct bookings and minimizes unsold rooms

If you want your hotel to attract maximum travellers all around the year, try Aiosell and see a guaranteed increase in your hotel sales and pay us only if you get results!